Mastering Fashion Buying and Merchandising Management (Palgrave Master)
£8.59
kristel - I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.:-D quite long but the book deserves a long review!
A must for all students - This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!
Excellent source of information for all aspects of fashion - An easy read even for the fashion layman, all idea s behind buying,marketing and merchandising exposed, I researched topics in a business library prior to reading the book, only to discover that it was a waste of time because everything I needed was in the book...